OK, Jeremy

"We need to use the social media to create a new economy and a new society for the world. That’s your job. That’s the mission of the blogs all over the world. I would say spread the narrative – spread the story. October 15 is an example."


from Jeremy Rifkin's interview with the web observer after his speech at Rome's Teatro Valle, which opened in 1727, and which has been occupied by artists since June 14

the Teatro Valle float at Occupy Rome, Oct. 15

"The locus of control over energy production and distribution is beginning to tilt from giant fossil fuel based centralized energy companies to millions of small producers, who are generating their own renewable energies in their dwellings and trading surpluses in info-energy commons.


The new era will bring with it a reorganization of power relationships across every level of society.


While the fossil fuel-based First and Second Industrial Revolutions scaled vertically and favored centralized, top-down organizational structures operating in markets, the Third Industrial Revolution is organized nodally, scales laterally, and favors distributed and collaborative business practices that work most effectively in networks.


The "democratization of energy" has profound implications for how we orchestrate the entirety of human life in the coming century. We are entering the era of "Distributed Capitalism."


The adversarial relationship between sellers and buyers is replaced by a collaborative relationship between suppliers and users. Self-interest is subsumed by shared interest.


The new focus on transparency over secrecy is based on the premise that adding value to the network doesn't depreciate ones own stock, but, rather, appreciates everyone's holdings as equal nodes in a common endeavor."


Excerpt from Rifkin's latest book, The Third Industrial Revolution, reproduced from The Huffington Post

Occupy Rome, Oct. 15